Home  login

Home
Profile
Portfolio
Portfolio Companies    
Divested Companies    
Investment Strategy
Partners
Contact

Edelman B.V.

Edelman imports and sells home and garden decorations in Europe. Main customers are garden centers and home decor stores. The product portfolio consists of 11,000 articles, of which 65% is renewed every year. Christmas is the most important season for the company. Edelman has its own buying office in Hong Kong staffed by 20 people. 

In 2002, Wagram acquired Edelman from Polyconcept. At that time the company had a turnover of € 42 million and a healthy profitability. In 2003 and 2004 Edelman achieved strong growth in turnover and profitability, while at the same time reducing working capital days. Together with Wagram two acquisition candidates were targeted to enhance the European position.

In 2004 Edelman and Eurodecor were acquired by Blyth Inc. Blyth, a US company active in home décor accessories, acquired Edelman and Eurodecor as part of its European strategy. At the same time it also acquired other companies in the Netherlands, Germany and the UK. In 2006 Blyth changed its European strategy and sold Edelman and Eurodecor to Wagram.

Company Details

CEO

:

Ronald van Veen

Address

:

Schinkeldijk 56, 2811 PB Reeuwijk, Netherlands

Postal Address

:

P.O. Box 40, 2810 AA, Reeuwijk, Netherlands

Telephone

:

+31(0) 182 39 82 00

Fax

:

+31(0) 182 39 83 00

Email

:

ronald.van.veen@edelman.eu

Website

:

www.edelman.eu

Design by: Richard de Witte